Table of Contents
Using our logo
At Opentech we are very proud of our logo. Please follow these guidelines to use it correctly.
The Opentech logo consists of a clean icon with a wordmark.
The exclusion area is based on half the size of the icon.
Icon + wordmark
We highly recommend to use the full version of the logo including both icon and wordmark. Alternative versions of the logo must be used when the background makes the logo difficult to read (i.e. dark background, images, gradients…).
Primary version(logo_opentech_primary_color)
Negative and press version(logo_opentech_primary_white)
Negative and press version(logo_opentech_primary_black)
Icon + wordmark + link
The logo with the link is meant to be used only in those contexts where Opentech is mentioned but links cannot be placed (i.e. offline channels, when redirects are not allowed). The rules about contrast with different backgrounds are the same as for the full logo.
Link version(logo_opentech_link_color)
Negative and press version(logo_opentech_link_white)
Negative and press version(logo_opentech_link_black)
Icon
The Opentech icon is the shorter version of our logo and must be used whenever there isn’t enough space for the full logo or in case Opentech brand has already been mentioned (e.g. in a blog post with the link to the website, during an event, in a video where the Opentech.com link is present) . The rules about contrast with different backgrounds are the same as for the full logo.
Note: while the icon could exist without the wordmark, there aren’t any scenarios in which it is possible to use only the wordmark without the icon.
Icon version(icon_opentech_color)
Negative and press version(icon_opentech_white)
Negative and press version(icon_opentech_black)
Minimum size allowed
To always ensure the best readability of the logo, minimum height sizes allowed must be respected when reducing the logo due to the context. When reducing the size of the logo, be sure to also keep the exclusion area around it.
Minimum height allowed for the full logo is 70px.
Minimum height allowed for the full logo is 70px.Logo misuse
The Opentech logo must always be consistent in all channels. For this reason, on the right there are some “DON’T” scenarios to avoid common problems when using it.
DON’T change the alignment of the elements
DON’T apply gradient to the icon or wordmark
DON’T rotate the logo
DON’T mask the logo with different colors (also if same hue)
DON’T change color of the font face or icon
DON’T stretch or warp the logo while resizing it in any case
DON’T use only the wordmark without the icon
DON’T outline the logo in any case
DON’T change or edit the font faceNaming restrictions
Opentech recognition
Due to some other companies with a similar brand name, Opentech adopts a strict policy about naming. Please follow these guidelines to be sure to mention the right company. We should be referred to as Opentech. Below there are some wrong scenarios.
OpenTech
DON’T use camel caseOPENTECH
DON’T use uppercaseReferring with a link
In order to make sure to refer to our company, in all those cases in which there isn’t an initial preface that introduces Opentech, when Opentech isn’t highly recognizable or when there aren’t any direct links to the website, our website should be mentioned. In those cases, when referring to us, Opentech.com or Opentech (www.opentech.com) as plain text should be used (first option is recommendable).
Note: this rule doesn’t apply when Opentech is mentioned orally (i.e. during a webinar or conference). In that case, Opentech (without .com and without breaking the two words Open Tech) should be used.
Contacts and social media
Social media
When tagging us on a Linkedin post, please be sure to use the right tag @Opentech.com (.com must be included in the tag). When tagging us on a Twitter post, please be sure to use the right tag @Opentech_com (_com must be included in the tag)
Contacts
For questions about Opentech’s branding please write an email to mktg@opentech.com